Strategic Sales Management Guided By Economic Regimes

نویسندگان

  • Wolfgang Ketter
  • John Collins
  • Maria Gini
  • Alok Gupta
  • Paul Schrater
چکیده

We present methods to characterize market conditions from historical data, and we describe how this knowledge can be used to make strategic and tactical sales decisions. The methods are based on learning dominant market conditions, such as over-supply or scarcity, from historical data using computational methods to represent the price density function. We show how to use this knowledge, together with real-time observable information, to identify the current dominant market condition and to forecast market changes over a planning horizon. We validate our methods by presenting experimental results in a case study, the Trading Agent Competition for Supply Chain Management.

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تاریخ انتشار 2006